BADD FRNDS
Case study 03

White Claw.

ClientWhite Claw
Year2026
RoleCampaign
White Claw

White Claw needed to have their product in the hands of the people that indulge in it. What we did was scout the location, talent and create a campaign that felt and looked natural. The idea was to show a group of friends genuinely enjoying the cider and get some shots for social media that visibly showed the product comfortably living in its most natural environment, with the youth.

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Scope

What we do for White Claw.

01

Location & talent

  • Location scouting
  • Talent scouting
Content→
02

Campaign

  • Campaign concept
  • Natural, friends-first direction
  • Shoot
Content→
03

Social content

  • Shots for social media
  • Product shown in its natural environment
Social & community→
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