Refund policy.
How cancellations and refunds work for campaigns bought on this site. Last updated October 2026.
- 01
7-day cooling-off period
You can cancel within 7 days of payment for a full refund, as long as campaign work has not started. If you asked us to start within those 7 days, we refund what you paid less the value of the work already done.
- 02
Cancelling before Week 1
If you cancel after the cooling-off period but before Week 1 starts, we refund what you paid less a booking fee of 10% of the package price.
- 03
Cancelling during the campaign
- Once Week 1 has started, we refund the value of the campaign weeks that have not started yet, less the cost of work already done for them.
- Once pitching and press outreach are live, the campaign cannot be refunded, but it can be paused once for up to 4 weeks.
- 04
Ad spend (Promo Plus)
Ad spend already used by the ad platforms cannot be refunded. Any unspent ad budget is returned in full.
- 05
If we cannot deliver
If we cannot deliver something we guaranteed in your package, we will replace it with an equivalent or refund the value of that item. If we cancel a campaign, you get a full refund for any work not delivered.
- 06
How to cancel
Email hello@baddfrnds.com with your order number, or tell your promo lead on WhatsApp. We confirm in writing within 2 working days.
- 07
When you get your money
Approved refunds are paid to the original payment method within 10 working days.
- 08
Your rights
This policy does not affect your rights under the Consumer Protection Act or the Electronic Communications and Transactions Act.