BADD FRNDS
BADD FRNDS PromoRelease campaigns, run in-house

Your release, handled.

Playlisting, press, social strategy, paid ads and custom content in one campaign. Run by one team, from brief to report.

FROMR8 599One price, paid once
What's included

Everything in a campaign.

01
Playlist pitchingEditorial and independent curators across Spotify, Apple Music, Tidal and YouTube Music.
Press campaign02
Press campaignA release written in-house and placed with the blogs, journalists and music media that fit your sound.
Social plan03
Social planA release-week plan for Instagram and TikTok: what to post, when, and why.
Paid ads04
Paid adsTikTok, Instagram and YouTube ads built, run and optimised by our team.
Content pack05
Content packCover-art cutdowns, story templates and short promo videos, shot and cut in-house.
Reporting06
ReportingWeekly reports on streams, saves, placements and spend, with a debrief at the end.
Plans

Two ways in.

One price, paid once. No contracts. Ad spend for Promo Plus is billed at cost.

  • Guaranteed pressBlog features written into every package, not hoped for.
  • Real curators onlyEvery curator we pitch your release to is a real person. No bots.
  • Weekly reportsStreams, saves, placements and spend, every week.
  • One clear pricePay once at checkout. No contracts, no hidden fees.
Promo
R8 599One-time · 4-week campaign

An all-in-one release campaign for a single or EP.

  • ✓4-week campaign
  • ✓Playlist pitching
  • ✓2 guaranteed blog features
  • ✓Press release written & sent
  • ✓Instagram & TikTok plan
  • ✓Content pack + 2 promo videos
  • ✓Weekly reports
Secure card payment. Your start date is booked on payment.
Promo PlusRecommended
R11 700One-time · 6-week campaign

Everything in Promo, with two extra weeks, paid ads and a dedicated promo lead.

  • ✓Everything in Promo
  • ✓6-week campaign
  • ✓Paid ads management
  • ✓4 guaranteed blog features
  • ✓Content pack + 4 promo videos
  • ✓Dedicated promo lead
  • ✓End-of-campaign debrief
Secure card payment. Your start date is booked on payment.
Process

How it runs.

  1. Week 001

    Brief

    We listen to the record, look at your numbers and agree what the campaign is for.

  2. Week 102

    Build

    Press release, assets and social plan made in-house, signed off by you.

  3. Weeks 2–503

    Pitch & push

    Curators, press and ads go live. We adjust weekly based on what lands.

  4. Final week04

    Report

    Full results and a plan for what comes next.

FAQ

Common questions.

No one honestly can. We guarantee the pitching, the press features listed in your package, and that every curator we contact is real.

Four to six weeks before release is ideal. We can still run a campaign on a track that is already out.

No. Promo and Promo Plus work with releases on any distributor.

In full at checkout, by card or Instant EFT. Your campaign start date is booked as soon as payment clears.

Management is included. Ad spend is agreed with you up front and billed at cost.

Our in-house team. Promo Plus campaigns get one named promo lead from brief to report.

BADD FRNDS
Now booking 2027

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