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Partnerships & new markets.

Revenue and reach beyond the release: brand deals, sync placements and new territories.

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Partnerships & new markets
What it is

Partnerships and new markets grow revenue and reach beyond the release: brand deals, sync (music in ads, film, TV and games), and launching into new countries.

We match artists with brands and briefs, negotiate fair terms, handle the rights, and plan entry into new territories with local radio, press, playlists and collaborators.

What you get

Inside partnerships & new markets.

01Brand partnership sourcingFinding the brands that fit the artist, not just the budget.→
02Deal structure and negotiationTerms that protect the artist and deliver for the brand.→
03Ad, film, TV and game sync pitchingGetting the catalogue in front of music supervisors.→
04Partnership content and deliveryMaking the content the deal promises.→
05Rights and clearance coordinationMaking sure every use is cleared.→
06Territory research and audience mappingWho listens to what in the new market, and where the artist fits.→
07Local radio, TV, press and playlist pitchingCoverage, airplay and placements with the outlets and curators that matter in the new territory.→
08Local collaboration sourcingArtists, producers and DJs in the territory who make sense for the client.→
09In-market trips, showcases and media runsPutting the artist on the ground for a focused run of media and live moments.→
Process

How it works.

  1. 01

    Map

    Which brands, briefs and markets fit.

  2. 02

    Pitch

    Decks, reels, outreach and local gatekeepers.

  3. 03

    Close

    Terms, rights, contracts and collaborators.

  4. 04

    Deliver

    Content, activations, in-market runs and reporting.

Who it helps

Who it’s for.

ArtistsBrand deals and sync that pay, plus a fanbase outside your home market, from South Africa to the UK, Ireland and beyond.Enquire→
Labels / agenciesCatalogue pitched to music supervisors, and priority records taken into new territories.Enquire→
BrandsThe right artist for the brief and the market, with the deal and rights handled properly.Enquire→
Related work

In practice.

All projects→
Next servicePublishing & royalties→
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