BADD FRNDS
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Digital marketing.

Get found, get followed, get booked: SEO, Google Ads, paid social and media buying, email and analytics, run as one plan.

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Digital marketing
What it is

Digital marketing gets you found and chosen online: search engine optimisation (SEO), Google Ads, paid social on Meta, TikTok and YouTube, email, and the analytics that show what’s working.

We run it as one plan with one budget, measured monthly in leads, sales, streams or tickets, not just likes. Social media management sits with Social & community, and automated follow-ups with Automation & AI.

What you get

Inside digital marketing.

01Search engine optimisation (SEO)Show up on Google when people search for what you do.→
02Google Ads and PPCSearch, YouTube and display ads that bring in enquiries and sales.→
03Paid social on Meta, TikTok and YouTubeCampaigns planned and optimised against leads, sales, streams and follows.→
04Spotify and DSP marketing toolsUsing the platforms’ own tools to reach listeners.→
05Programmatic and displayReach beyond social through targeted display and video.→
06Out-of-home and radioBillboards, transit and radio for big moments.→
07Email and SMS marketingNewsletters, launches and campaigns to the people who already know you. Automated follow-ups sit under Automation & AI.→
08Analytics and insightsWhat is working, for whom, and where to put the next rand.→
09Release post-mortemsWhat happened, what worked and what to repeat.→
Process

How it works.

  1. 01

    Audit

    Your site, search rankings, socials, ads and analytics.

  2. 02

    Plan

    Channels, keywords, content calendar, budgets and targets.

  3. 03

    Run

    Content, campaigns and optimisation, every week.

  4. 04

    Report

    Monthly results: traffic, leads, sales and cost per result.

Who it helps

Who it’s for.

ArtistsGrow streams, followers and ticket sales with ads aimed at real listeners, and see what each rand or euro bought.Enquire→
Labels / agenciesAlways-on paid media across the roster, with the reporting to show which releases to push harder.Enquire→
BrandsCampaigns that bring measurable results, with the data to prove return to your stakeholders.Enquire→
BusinessesShow up on Google when customers search for what you do, run Google and Meta ads that bring in enquiries, and know your cost per lead.Enquire→
Next serviceAutomation & AI→
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