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Creator campaigns.
Sound seeding and creator work that gets a record moving.
Book a callPromo from R8 599
What it is
Creator campaigns get a song moving through other people’s videos: TikTok and Reels creators, dancers, fan pages and communities using the sound.
We find creators who fit the song and audience, brief them on the hook or moment, launch in waves, and track which posts drive real listens. That’s how a song travels further than an artist’s own following.
What you get
Inside creator campaigns.
01TikTok and Reels sound seedingGetting the sound used by the right creators early.→
02Creator sourcing and briefsMatching creators to the record and writing briefs that work.→
03UGC and challenge campaignsFormats fans can join in with.→
04Fan-page and community networksReach through fan pages and niche communities.→
05Tracking and creator reportingProof of what moved.→
Process
How it works.
- 01
Brief
The hook, the moment and the audience.
- 02
Source
Creators matched by niche and reach.
- 03
Launch
Waves of posts timed to the release.
- 04
Scale
Push what works with paid and more creators.
Who it helps
Who it’s for.
ArtistsA single that gets used, not just posted. Sound seeding is often what turns a release into a moment.Enquire→
Labels / agenciesOngoing seeding across the release calendar, with reporting on what each creator delivered.Enquire→
BrandsCreator campaigns built around artist talent, reaching audiences that skip traditional ads.Enquire→