BADD FRNDS
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Branding.

The visual world an artist, release or company lives in — built once, used everywhere.

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Branding
What it is

Branding is how people recognise you before they’ve heard a note or read a word: the logo, colours, type, photography style and the feeling that ties them together.

We build the full system once (identity, artwork rules, templates and guidelines) so every cover, post, poster and merch drop looks like it came from the same world. That consistency is what makes a name stick.

What you get

Inside branding.

01Identity and logo systemsA mark, type and colour system built to work from a profile picture to a billboard.→
02Album, single and tour artworkKey art for each release and run, designed as one family.→
03Campaign worlds and art directionThe look, references and rules that every piece of a campaign follows.→
04Typography, colour and motion guidelinesHow the identity moves and behaves across screens and social.→
05Merch and packaging designPhysical product that carries the identity properly.→
Process

How it works.

  1. 01

    Discover

    Listening sessions, references, audience and competitor audit.

  2. 02

    Define

    Positioning, naming and the core idea in one page.

  3. 03

    Design

    Identity, key art and a system that scales across formats.

  4. 04

    Deliver

    Guidelines, source files and launch assets ready to post.

Who it helps

Who it’s for.

ArtistsA new project or a new era deserves its own look. We build an identity that fans connect to one artist, then roll it across covers, visualisers, socials and merch, so each release feels like a chapter, not a one-off.Enquire→
Labels / agenciesAn imprint identity plus release templates your team can reuse, so every artist on the roster looks premium without starting from scratch each time.Enquire→
BrandsEntertainment-led brand refreshes and campaign identities that speak to music and culture audiences in their own language.Enquire→
BusinessesA professional identity for companies outside entertainment: logo, colours, type, and templates for your website, social posts, proposals and invoices.Enquire→
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