SOCIAL & CULTURE
Always-on channels, community, and the kind of drops that don't need a media buy to be seen.
Most agency social is a content calendar filled to a quota, which is why so much of it is invisible. We work the other way round: a small number of things worth posting, made properly, with a shoot day every month so the channel isn't living off crops of the same three photos.
Twelve to sixteen posts a month, two of them carousels, plus stories. One idea per post. Type large, cropped hard, photography always secondary to the thing being said.
Paid media is not marked up. You buy it directly and we plan it, which means our recommendation to spend or not spend isn't a recommendation about our own revenue.
Community management is optional at €2k a month. Most clients don't need it and we'll tell you if you're one of them.
Engagement pods, follower buying, trend-jacking, or posting in a voice the client wouldn't use out loud.
Our own channels launch shortly. In the meantime, the insight pieces in Drops are the same argument in longer form.
READ ONE ↗