NARRATIVE CONTROL
Every project gets reduced to one sentence by the people talking about it. This decides what that sentence is, then makes it the easiest one to reach for.
We start with the reduction, not the messaging deck. If this campaign gets compressed into a caption by someone who read half the press release, what should that caption say? Everything else works backwards from the answer.
Then we build the material that makes that line the path of least resistance: the clip that gets cut, the quote that gets screenshotted, the frame that gets used as a thumbnail. Pages don't take a talking point. They take the asset that's easiest to post.
Distribution is briefed, not scripted. Each outlet gets the point and the assets and says it in its own voice, which is why it reads as forty opinions rather than one press release forty times.
The rate covers the strategy and the briefing. Placement costs sit on top and are quoted per push.
Briefs, not scripts. An outlet that sounds like us has already stopped sounding like itself, and that's when audiences switch off.
Bring the project and the date. We'll come back with the line we think it should be reduced to.
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