BRAND & CREATIVE DIRECTION
Identity, art direction, campaign concepting, packaging — the whole face of the thing, built as one object rather than a logo followed by a fight about everything else.
Most identity projects fail in the gap between the guidelines PDF and the first real campaign. The logo survives; the art direction doesn't, because nobody wrote down how the thing is supposed to be photographed, written or cropped.
So we build the identity and the way it behaves at the same time. That means the wordmark, the palette and the type system arrive alongside a photography direction, a social system and a set of layouts that already work — not as a phase two.
We present one route. Not three, not a safe option beside a brave one. A single direction, fully built, with the reasoning and what we rejected. If it's wrong we'd rather find out in week two than sell you the compromise.
Two rounds of changes are included and agreed in writing before we start, which is the only reliable way to stop a six-week project becoming a five-month one.
Typical: €26k for an identity and social system. Add €8—12k for packaging or a campaign concept.
Forty-five minutes, free, no deck. Send us the work you're least happy with and we'll tell you what we'd change.
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